Andalucia Sets its Sights on Scottish Golfers

Royal Valderrama Golf
Royal Valderrama Golf Course

People don’t call the south coast the Costa del Golf for nothing! The sun-drenched coast is home to some of the world’s best and most popular golf courses and the sport attracts hundreds of thousands of players every year. Some of the most popular courses include San Roque, Sotogrande, the exclusive La Zagaleta, and the famous Royal Valderrama which will host the Spanish Open in April this year.

In light of this, later this week, the Andalucian Ministry of Tourism and Sports will attend The Scottish Golf Show, in Glasgow, to market Andalucia as the prime golf destination for tourists.

The show, which runs from March 18th to 20th, will give the Ministry the opportunity to promote the coasts many golf courses and facilities to Scottish travellers.

In 2015 the show featured a record number of exhibitors displaying their wares and promoting their courses to the public. In addition to the exhibitors the show featured the largest driving range of its kind in Scotland and a huge retail unit operated by American Golf. PGA professionals also attended the show giving away hundreds of free lessons and advice over the duration of the show. Almost 18,000 people attended and the organisers hope to see increased numbers this year.

Following last year’s show organiser Tom Lovering said “The Scottish Golf Show is comfortably the most successful consumer golf show in the UK and we are determined to maintain our position into next year and beyond.”

Andalucia is home to over a hundred golf courses and together they attracted over 450,000 visitors during 2014. This represented an increase of 1.3% over the previous year, and the highest annual growth in recent years. The cumulative growth of travellers with golf as the main motivation for travelling is over 7% since 2010.

Golfing travellers also contribute to the seasonal adjustment for tourists stays thanks to their average 11.9 days stay, almost three days above the average length of a visit to the region. Golfers also rank highly for average spend which increased 2.6% over 2014 to reach 88.43 Euros spend per day per person, almost 30 Euros above the average.