The Andalucian Ministry of Tourism and Sport has been in Madrid to promote Andalucia as a tourist spot for internal travellers.
The conference, attended by some 500 travel agents, aimed to promote the southern region to the domestic market which is the main source of tourism. More than 9.3 million domestic travellers visited Andalucia in 2015, a 4.4% increase over the previous year. Together they amassed 23.6 million overnight stays, an increase of 3.5% over 2014.
Madrid is a prime choice for this type of event as Andalucia is a first-choice destination for Madrileños (people from Madrid), second only to itself. Last year the south coast was visited by 1.4 million travellers from Madrid who accounted for 4.1 million overnight stays, increases of 4% and 3.1% respectively.
The ministry was joined by officials from the eight provincial boards and representatives from around 60 Andalucian businesses eager to promote themselves alongside the region. The aim of the meeting was to impart knowledge of the region and it’s attractions as well as to create business ties between the two areas.
The Ministry also attended the FIO (International Tourism Fair Ornithological) over the previous weekend which was held in the Natural Park of Monfragüe, Cáceres. The aim of this fair was to promote the area as a tourism spot for nature lovers and bird watchers. This is an increasing segment of tourism attracting 13,000 visitors last year
Andalucia has around 150 protected areas covering a total of 3.3 million hectares. Within those there are 60 Special Protection Areas (SPA) and 190 Sites of Community Interest (SCI). Together the areas protect around 300 species of animals and birds.
According to the Ministry, ornithological tourists are characterised by long stays and high average expenditure, with the average stay being 7 days and average daily spend of just over €1,000 per person.