2016 Shows A Good Start For Tourism

Following a record breaking year for tourism, Spain has seen a continued increase in tourist spend at the start of 2016.

In January the total expenditure by international tourists stood at 3,712 million euros, a 3.6% increase over the same period in 2015. This shows a continuation of the record number of tourists that visited Spain last year thanks, in part, to security concerns at other popular destinations like Egypt, Turkey and Tunisia.

The average daily spend went down slightly to €119 per day, a decline of 0.7% while the overall average spend per tourist per visit also dropped to €1,056 euros, an annual drop of 6.9%.

The average duration of visits also saw a decline with tourists staying for an average of nine days representing a decrease of 6.3% over the same period last year.

Package Holiday V’s Non-Package Holiday

Spending by persons as part of a package holiday was 739 million euros, while non-package holiday visitors spent 2,974 million euros. This can be further broken down as follows:

  • Transport – 805 million Euros (a 10.4% increase)
  • Accommodation – 428 million Euros (a 17% decrease)
  • Activities – 727 million Euros (a 10.7% increase)
  • Maintenance – 613 million Euros (a 0.4% increase)
  • Other – 401 million Euros (a 6.5% increase)

Last of the Big Spenders

As expected, visitors from the United Kingdom spent the most (in line with the number of tourists) with Brits accounting for 618 million Euros, 16.7% of the total.

Nordic countries including Denmark, Finland, Norway and Sweden, followed close behind with spending of 491 million Euros, representing 13.2% of the total. German tourists, on the other hand, saw a decline accounting for 12.4% of tourist spending.

Comparing to January 2015, both the Brits and Nordic tourists increased spending with 7.3% and 4.1% increases respectively. In contrast, German tourist spending saw a decline of 9.5%. French and Italian tourists also saw an increase in expenditure of 8.5% and 2.9% respectively.

In terms of location, the spending was concentrated in the Canary Islands with 32,6% of the total spending. Catalonia followed with 19.2% of the total and Andalusia with 15.4%.

Comparing to the previous year, the Canary Islands saw a decrease of 5.1%, while Cataluña and Andalucía saw increases of 17.7% and 11.6% respectively.

In other areas spending increased 7.5% in Valencia and 6.8% in Madrid while the Balearic Islands saw a decrease of 3.8%.

Tourist Spend by Autonomous Community, January 2016

Business or Pleasure?

From the total amount spent, 74.4% was spent by tourists visiting for leisure, representing a 2.4% drop over the same period last year.

Tourists visiting for work or business accounted for 9.9% of the total, or 369 million Euros. It is worth noting that this represents a massive increase of 30.5% over January 2015.