The Costa del Sol attracts millions of tourists each and every year and the crisis doesn’t seem to stop the hoards descending on the Mediterranean coast with predictable regularity.
This year the Costa del Sol Tourist Board (Patronato) have changed the way it promotes the region moving away from the nationalities of visitors and focusing more on their characteristics and tastes. The new plan was presented in Málaga on Wednesday.
The tourist board have set a target of attracting 37% more tourists to the region than in 2011.
Elias Bendodo, president of the tourist board, announced the plans which include 321 advertising and promotional events which, he said, shows the commitment of the organisation to meet the target they have set for themselves. Despite grim economic outlooks across Europe, they are confident that the Costa del Sol’s reputation as a tourist hot-spot will keep the numbers up.
“We are going to do more for less”, Bendodo said. He added that they want to promote the the Costa del Sol “as the perfect destination”, and as having more to it than just sun and sand.
Focus points of the plan include holiday tourism, residential tourism and leisure, cultural activities and language learning. Along the coast events will further promote golf and green tourism, as well as active and rural tourism.
The main objective of the plan is to attract tourists with money to spend, and show them that the Costa del Sol is a great tourist destination at any time of the year.