Luciano Alonso, head of tourism at the Junta de Andalucía, said that the region will take many positive statistics to the WTM in London. Andalucia had a record summer in terms or tourist numbers. The number of hotel stays increased by 10% this year, 1.4% above the national average.
Alonso said the positive figures were due, in part, to the success of last years WTM which was held at different venues including Manchester, Liverpool, Birmingham and Dublin.
The 2011 campaign entitled “Andalucía, welcome home”, will take Andalucía to Liverpool and Manchester while there will be a special event to promote the Andalucía tourism website, which will be held at the new Westfield Stratford City shopping centre.
The WTM will consist of some 600 stands representing destinations around the world, all attempting to attract more tourism for the coming year. The stand for Andalucía will cover 600 square meters and will include tables for meetings. The types of tourism Andalucía receives will also be on the agenda. The usual sun, sea and sand holidays will be promoted along with more traditional aspects of Andalucían culture plus golf and winter sports.
For full details of the World Travel Market, including opening times and event programme visit wtmlondon.com