Marbella will be attending several tourism fairs this autumn in an attempt to woo the British, Nordic and Arab markets.
Jose Luis Hernandez, Marbella’s councillor for tourism, explained that the plan was to “continue to strengthen the town’s position in countries which are fundamental for Marbella”.
Marbella’s efforts will begin in Stockholm, followed by Malmoe, Gothenburg and Oslo. In both Norway and Sweden the economy has proved to be stronger than in other European countries. The number of people, from these countries, that have purchased a property in Spain has increased by 129% over the same time last year.
“This is a situation we want to take advantage of to reactivate residential tourism” explained Hernandez, adding that the markets have been chosen due to the relevant position Marbella has in each of them.
Marbella will also present at the World Travel Market in London and in five countries in the Persian Gulf area.